A clear copywriting plan is key to achieving content marketing and SEO success.

SEO Works contributor Heather Lloyd-Martin has published ’27-Point Checklist: How to Write for Google’ – a checklist to help you transform your SEO.

She says, “Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO copywriter, this 27-point checklist will help you write engaging, Google-happy content—every time.

Items to review before you start your SEO writing project

– Do you have enough information about your target reader?

Your copy will pack a powerful one-two punch if your content is laser-focused on your target reader. Ask your client or supervisor for a customer/reader persona document outlining your target readers’ specific characteristics. If the client doesn’t have a customer persona document, be prepared to spend an hour or more asking detailed questions.

Here’s more information on customer personas.”

27-Point Checklist: How to Write for Google

SEO Works

Sharing is caring