Tips to Find Content Topics for SEO
Content marketing and search engine optimization go hand in hand. With a common strategy, you can take your business to the next level.
Practical Ecommerce contributor Armando Roggio has published a useful article on finding content topics for SEO.
He says, “EO and content marketing are together filling an information gap. Potential customers are querying Google or another search engine because they need something — perhaps a tutorial, information, or a product. And the content marketer is responding to that need.
Volume, Difficulty
There are many ways to generate content topic ideas. A good content marketer will use several. One such approach is to employ SEO tools to identify keyphrases with search potential — i.e., sufficient query volume to make the topic worthwhile and not so much that ranking is unlikely.
Thus:
- Discover key phrases used by thousands or tens of thousands of searchers each month.
- Next, narrow the potential topics by keyword difficulty as identified by the SEO tool.”
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