Creative Marketing: Does it all make sense? [Podcast]
MarketingSherpa has published a new podcast episode ‘Creative Marketing: Does it all make sense?’ featuring Carlo Cavallone, Global Chief Creative Officer and Partner, 72andSunny.
Daniel Burstein says, “What is a truly great creative idea? In art? In music? In marketing?
It taps into something deep in a person. Makes them think, “yes, that’s it!” Essentially, the artist helps us better comprehend this innately complex experience we call life.
Sound too deep for you? Are you thinking, “hey, Dan, I’m just trying to sell some toasters” or “get some leads?”
Well, you’re doing much more than that. You’re trying to show the right person the value of taking an action that has a cost to them. And you’re trying to reach them while they’re trudging through a blizzard of information.
Science can help. But so can art and creativity. And to be that marketing artist, to help find and execute that truly great creative idea, takes work.
Tune in to the latest episode of the How I Made It In Marketing podcast to get some insights and inspiration for the hard work of creativity.”
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