Is There Ranking Power in Keyword Domains? [Answered]
A keyword domain is basically a domain name that contains keywords about your business, products, services, etc. An example of a keyword domain would be CheapiPhoneRepair.com. This domain name contains the keywords cheap, iPhone, and repair.
Search Engine Journal contributor Roger Montti has published an article answering this question – Is There Ranking Power in Keyword Domains?
He says, “The keyword instantly brands what the site is about, and the word tells the site visitor what to expect in terms of the user intent.
Searching for a review? Try [name of product/service]Reviews.com.
Downside Of Word + Keyword Domain
The downside of this approach is that it locks the website into providing a specific niche and can limit its ability to grow.
So, if you start out as [JoesCameraReviews], it’s going to be hard to transition that site to reviewing (or selling) other products.”
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