Six Steps to Use Instagram for Business
With Instagram, you can drive brand awareness, boost sales, and build and track audience engagement. It also provides valuable audience insights to use with all your marketing plan strategies.
Quick Sprout’s Lars Lofgren has shared six useful steps to using Instagram for business.
He says, “Here’s how you can use Instagram for business:
The Easy Parts of Using Instagram for Business
With the right strategy, you can take your business to a whole new level on Instagram.
It’s a low-cost and highly effective medium to increase brand awareness, thanks to its 1 billion-strong user base. Plus, the visual-centric nature of the platform creates familiarity with your brand‘s presence, imprinting it on the mind of customers, patrons, and prospects.
Instagram also has an average engagement rate per post of 0.98%, which is the highest among all platforms. This is a huge advantage, especially when you consider Facebook‘s average engagement rate per post of 0.08%. So, if you create the right content, it’s likely your target audience will see and engage with your business.”
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