Content audits feature the systemic analysis and assessment of a website, including the blog and all pages.

A regular content audit can help you to strengthen your content for improved marketing performance.

Searchmetrics contributor Chuks Chukwuemeka has published a guide to using content audits for revising marketing strategy.

He says, “Not all content audits are the same. It’s possible to miss important learnings if the audit is not carefully done. Each component will help you uncover opportunities to improve your collective marketing strategy.
1. Content InventoryTo have a better understanding of your content, and how it meets the needs of your target audience, you need a full inventory. It is a comprehensive list of files organized in a spreadsheet to make it easy to access and review the performance of each page. This can be a revelatory exercise as many pages are built in the normal management process of a business. But they all might not be needed.

You may use the content inventory to identify the structure of content, provide a baseline for a side-by-side comparison of two different pieces, etc.”

Using Content Audits to Revise Your Marketing Strategy

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