Google Ads has published a new guide called ‘Unlock the Power of Search’ highlighting best practices on how to use automation to reach customers.

This guide covers the following:

  • The keyword challenge
  • Google Ads keyword matching
  • How we understand language and intent
  • How Google Ads keyword matching works
  • Reaching the right customers with your keywords
  • How to find more queries that perform
  • Setting the optimal bid for each user
  • Why it’s critical to use Smart Bidding with broad match
  • How broad match helps Smart Bidding perform better
  • Comparing the costs of exact match and broad match
  • Creating the most relevant ad
  • Why keyword theming is important for ad relevance
  • Why responsive search ads work well with broad match.

Unlock the Power of Search

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