Vertical Leap Highlights 4 Noteworthy Content Marketing Campaigns
When it comes to marketing, you need to look around to learn the strategies that work for other businesses. Content marketing is a challenging process but can be carried out easily with a systematic process.
Vertical Leap contributor Michelle Hill has published an article featuring four noteworthy retail content marketing campaigns.
She says, “Content marketing is always difficult for retail brands that have to fight for visibility in a crowded space. However, the past couple of years have brought new challenges for brands and consumers alike during the most disruptive period in recent memory.
Consumer interests have shifted throughout each stage of the Covid-19 pandemic, making it even harder for brands to connect with them in meaningful ways. In this article, we look at the best retail content marketing campaigns from the past couple of years to see how some brands have managed to boost their profile during the most challenging of times.
1. Specsavers: It’s Coming Home
Specsavers has a history of tapping into major sporting events for its content marketing strategy – and Euro 2020 was no exception. After a year-long delay due to the Covid-19 pandemic, Euro 2020 finally kicked off in the summer of 2021. Specsavers adopted a reactive content marketing strategy, responding to results and excitement surrounding the competition.
Using social listening tools to track audience sentiment, they noticed the mood of the nation was changing ahead of England’s Last 16 tie against Germany.”
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