While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client.

AdWeek is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET.

The AdWeek team says, “Join Nativo’s Erin Tye, who will unpack the importance of insights, provide actionable tips for mastering data-led storytelling and share compelling use cases. You’ll find out:

  • The difference between data points, observations and insights
  • How to derive insights from data points
  • Tips for utilizing insights to drive your content strategy and craft a compelling story.”

Uncover the Story in Your Data: Translate Insights Into Compelling Content

AdWeek

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