What is Google E-A-T and YMYL in SEO? [Video]
The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers.
seoClarity contributor Mark Traphagen has published a video explaining
He says, “Here’s how E-A-T and YMYL come together.
The more YMYL a site or page is, the more weight raters are told to give E-A-T.
This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors who could be verified with a Google+ profile could qualify for a rich search result highlighting them as an author.”
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