How to Create a Strong Marketing Plan
A clear marketing plan creates a link between the strategic direction of the business and the delivery of results. It connects everything together and ensures that the right activity is taking place, at the right time, to the right audience through the right channels.
HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to
She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:
1. Business Summary
In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:
- The company name
- Where it’s headquartered
- Its mission statement.”
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