The Essentials of a Documented Content Marketing Strategy [E-book]
Content Marketing Institute has published a new e-book ‘The Essentials of a Documented Content Marketing Strategy’ to help marketers build a strong content marketing strategy.
The CMI team says, “What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy.
According to our annual content marketing research, those with a documented content marketing strategy are:
- Far more likely to consider themselves effective at content marketing
- Far less challenged with every aspect of content marketing
- Generally more likely to consider themselves more effective with every tactic and social media channel
- Able to justify a higher percentage of the marketing budget to be spent on content marketing
To find out how to create a documented content strategy, including the 36 questions to ask, download our 16-page guide, The Essentials of a Content Marketing Strategy.”
The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer
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