Healthcare content marketing is a digital marketing strategy. It is useful because it helps with brand awareness, as well as patient engagement and retention.

Semrush contributor Margarita Loktionova has published an article highlighting five steps to boost your healthcare content marketing in 2022.

She says, “Healthcare content marketing has the following key benefits. It allows your organization to:

  • Build trust in your business by showing the expertise and people behind your company
  • Reduce patient anxiety by showing people what to expect, and answering their questions and doubts in a straightforward way
  • Catch the attention of local search traffic, generating more long-term leads and knocks on the front door
  • Differentiate from the competition and establish an audience that keeps coming back for more

Respondents to our State of Content Marketing Global report (2022), working in healthcare marketing, find content marketing to be a successful approach.”

5 Steps to Boost Your Healthcare Content Marketing in 2022

Semrush

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