Content Marketing Institute is hosting a webinar ‘The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It’ on Wednesday, June 15, 2022, at 2.00 pm ET.

The CMI team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and are engaging with content like never before.

To meet these buyers at the right time and right place, B2B content marketers need to adapt their tried-and-true content strategies. In this session we will cover:

  • The need to address the full buying team (which is scaling well beyond the individual decision maker)
  • Shifts in awareness and research phase channels and content formats
  • Sales cycle support
  • Community and relationship building, post-purchase.”

The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It

Content Marketing Institute

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