Tips to Grow Organic Traffic Using Email
Email marketing is a great way to stay in touch with your prospects and customers and also grow your website traffic by sending offer alerts.
Search Engine Journal contributor Brent Csutoras has shared seven ways to use email to boost your organic traffic.
He says, “Here are seven ways you can increase visits to your website:
1. Target With Accuracy
Bounce rate – it’s a dirty word in online marketing.
And while there is such a thing as email bounce rate (that is, emails that were returned by the recipient’s server), what really matters to digital marketers is website bounce rate, i.e., the percentage of visitors who leave your site without taking action.
This is where email marketing can really shine. Whether you’ve bought your list or compiled it on your own, you should be equipped with some basic information about your audience, which will allow you to run highly targeted campaigns.”
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