Ultimate Guide to Digital PR
Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods.
Semrush contributor Alex Birkett has published ‘The Ultimate Guide to Digital PR’ with tips and tools.
He says, “Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape.
From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media at their disposal to get attention and drive interest in their brands.
In fact, in the landscape of marketing initiatives, I used to understand content marketing to be a function of public relations and communications. Rather than paying for ad placements or buying inventory, you simply create the narrative using owned or earned media.
The lines in the sand are to some extent washing away.
For example, organic and paid search optimization are sometimes grouped together in titles like demand generation or SEM.
Similarly, content marketing and PR often sit together in “communications” or “brand” or sometimes also “demand generation.”
How we define and delineate marketing channels isn’t so clean anymore (just ask someone what “growth marketer” means). ”
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