Content marketing performance is measured on metrics such as consumption, sharing, lead generation, and sales metrics.

Gartner has published a research report ‘How to Measure Content Marketing in 3 Steps’ to simplify the content marketing measurement process.

The Gartner team says, “Use the Gartner How to Measure Content Marketing in 3 Steps research report to map out a content marketing strategy based on your customer journey, and define ways to measure how your content is serving your content marketing strategy and the business. You will learn:

  • How to map content to your customer journey
  • How to determine what content marketing metrics are needed to prove content marketing ROI
  • How to align content marketing KPIs with your organization’s strategic business goals

Kick-off your content marketing planning for 2022 with our research!”

How to Measure Content Marketing in 3 Steps

Gartner
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