SEO is a creative job where lies competition. You need to continuously monitor the search engine algorithms and create content that helps you rank higher.

HubSpot contributor Erin Rodrigue has published an article highlighting six SEO challenges for 2022.

She says, “Below, let’s review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog’s 2022 Web Traffic & Analytics Report and other marketing experts.Top 6 SEO Challenges in 2022

1. Staying on top of algorithm changes.

The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. The leading challenge — experienced by 50% of marketers — is staying on top of search engine algorithm changes.

SEO Marketing Challenges 2022

This isn’t surprising — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. For many marketers, staying current with these changes is like hitting a moving target.

So, how can you succeed when Google keeps moving the goal post? The key is to respond to these changes strategically.”

6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]

HubSpot