Three Reasons You Shouldn’t Stop Doing SEO
SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Search Engine Land has shared three reasons why you shouldn’t stop doing SEO for your business.
The SEL team says, “Here are three things to consider before you take a break from your SEO:
1. There’s an average of 12 changes to search per day
It’s no secret that Google is always updating its search engine. In 2020 alone, Google ran over 600,000 experiments that “resulted in more than 4,500 improvements to Search.” That’s an average of 12 changes per day, folks.
Some changes are minor, some are major. Some are announced, many fly under the radar. (You can see how many Google updates SEOs are talking about, here.)
In all cases, tracking and understanding how these changes impact a website is not a core competency of most businesses. So, you need SEO expertise.”
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