Strategies to Create Impactful Video Ad Content

Well-designed ads can help you achieve desired revenue from your investment. When the video is integrated into the ad format, its impact is even better.

WordStream contributor Joe Martinez has shared three tricks to create video ad content on a budget.

He says, “Here are just a few ways you can get some videos for your next campaigns.

Use screen recorders for demo-style ads

There are plenty of affordable video editing tools out there to help you with profitable video advertising. For the videos we have on the Paid Media Pros YouTube channel, we use a tool called Camtasia. This software allows us to record our screens as well as ourselves to make our demo-style videos. If you are looking to make any demo videos to for skippable in-stream video ads (formerly TrueView in-feed ads) on YouTube, then you may want to check out Camtasia.”