Six SEM Best Practices
Search engine marketing requires continuous research and tactics that help you get your content indexed in the search engine results.
Search Engine Journal contributor John Lee has shared 6 SEM Best Practices Growth Marketers Need to Master
He says, “SEM is not a short-term effort: it’s an ongoing strategy to drive more qualified customers to conversion in the long term.
Below are six best practices for winning at SEM in today’s market.
1. Deliver Value Across The Decision Journey
As the behavior of your fragmented customers evolves, your growth marketing plan should as well.
Who are the customers behind all those clicks?
Research from Microsoft Ads allows us to better understand the five distinct stages of purchase intent all customers share:
- Awareness: Getting background information and buying landscape to become a more informed researcher.”
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