Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here.

Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys.

He says, “TikTok users are 56% more likely to research new brands or products on the platform than on other platforms, even for bigger-ticket purchases like automotive and travel.

However, these TikTok-inclusive journeys also see:

  • 65% of users conducting more online research.
  • 57% of users seeking more details on where to buy products.
  • 54% of users also conducting in-person research.”

Research Reveals TikTok’s Impact on Consumers’ Purchase Journeys

Search Engine Journal

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