Keyword Research Trends You Should Know
You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics.
Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace.
She says, “Google’s understanding and treatments of keywords has changed completely.
1. Exact-match keywords are getting obsolete
Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index.
And they succeeded.
It started years ago with Hummingbird being first quietly introduced then officially announced in August of 2013.
Yet, few SEOs actually understood the update or realized how much of a change to everything they knew it was.”
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