Drive sales, leads and web traffic with Video [Guide]
Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites.
The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube.
Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve purchased products they found on YouTube.1 Follow these best practices for effective direct-response campaigns on YouTube.
1. Make it easy for viewers to take action from your video
- Use Video action campaigns to make it easy for viewers to engage with your business on places on and off YouTube.”
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