TikTok Stats You Should Know
TokTok continues to grow as another social media giant. With more than 1 billion monthly active users, it has created a new marketing opportunity for businesses.
Search Engine Journal contributor Miranda Miller has shared 40+ TikTok statistics that digital marketers need to know.
She says, “Here are a few interesting things we know about who TikTok users are and what they want:
- 64% of global users say they can be their true selves on TikTok.
- 53% of users worldwide say they trust others to be their real selves on TikTok.
- 56% of TikTok users say they post videos on the platform that they wouldn’t post anywhere else.
- 59% of global users, on average, say they feel a sense of community when they are on TikTok.
- 70% of global users say TikTok is a platform they would recommend to others.”
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