2022 Social Media Marketing Checklist
You need a strong social media marketing strategy to reach the target audience and promote your business.
Social Media Examiner contributor Anna Sonnenberg has published an article featuring a social media marketing checklist for 2022.
She says, “In this article, you’ll get a multi-point social media marketing checklist for developing and executing a plan that works in 2022.
#1: How to Plan a Social Media Strategy
To get the value you expect from social media marketing, your business needs a strategy.
What Is a Social Media Strategy?
A social media strategy is the framework your team uses to market your business on social media. A good strategy typically clarifies:
- Goals you intend to accomplish via social media marketing
- Metrics and key performance indicators (KPIs) you’ll use to track progress
- Social media channels you’ll use to reach your target audience
- Types of content you’ll publish and campaigns you’ll create
If your business isn’t new to social media, there’s a good chance your team already has a pre-2022 strategy. But it’s a good idea to review and update your strategy regularly—at least once a year.”
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