5 Revenue Metrics You Should Be Measuring [Guide]
IMPACT has published a new guide ‘5 Revenue Metrics You Should Be Measuring’ featuring the five revenue metrics you should be tracking.
John Becker says, “If you’re looking to grow your business and drive revenue, these are five key metrics you should be measuring on your company’s management scorecard.
1. Customer acquisition cost
What it is: First and foremost, you need to know how much you spend acquiring new customers. To do so, add up everything you spend annually on marketing, including staff salaries, as well as the cost of pay-per-click advertising, marketing agency fees, contractors, the cost of software, etc. Everything.
Next, look at how many customers your marketing efforts bring in each year and divide your cost by that number. That will give you the average amount you spend to bring in each client, also known as the customer acquisition cost, or CAC.”
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