Guide to Using GIFs in Twitter Marketing
GIFs are quite more engaging than static images. They get 167% more click-throughs than tweets with static images, and the engagement rate for a post with a GIF increases 20%.
Social Media Examiner contributor Anna Sonnenberg has published an article on creating and using GIFs in your Twitter marketing.
She says, “On Twitter, most videos are designed not to loop. They autoplay once before stopping, requiring users to replay them manually. In contrast, GIFs loop automatically. This aspect gives them a mesmerizing quality that has a way of getting users’ attention. When you really want to get a message across, looping it repeatedly can be a smart play.
Custom Options
When you think of tweeting GIFs, you might focus on the viral memes that users often share across Twitter. Although this pop culture–focused content may be a good fit for your brand, it certainly isn’t your only option.”
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