Preparing Digital Marketing for a Recession
Post Covid-19, the economic conditions around the world are challenging for everyone. In such circumstances, we need to change the way marketing works.
Exposure Ninja’s Tim Cameron has published an article highlighting the risks of reducing digital marketing in a recession.
He says, “Do you reduce your marketing and hope sales keep on coming?
Or, do you increase your marketing budget, hope that sales increase, and use that revenue to pay for the marketing?
But, what if the sales don’t come?
By the end of this blog post, I’ll have hopefully shown you enough convincing evidence that you not only need to protect the marketing you’re doing to survive the recession but that you can thrive because of one.
If you’d prefer to watch me explain instead, please watch the following video.
If not, join me in the next section.”
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