Tips to Measure Topical Authority
Topical authority is a measure of the breadth of your website content related to a specific topic or niche in your industry. It is one aspect of how Google measures the perceived quality of your website content and a contributing ranking factor for top-level domains
Kevin Indig has published a comprehensive article on measuring topical authority.
He says, “I read a lot of articles about Topical Authority. This is how they make sense of the idea:
1/ Google rewards sites that cover a topic in-depth
2/ It does so by comparing how well the site covers relevant entities with Google’s own understanding of entity relationships
3/ Google also takes the site’s backlink profile and mentions on the web into account
Keep in mind that the SEO community came up with the term Topical Authority and It is not a concept Google invented or uses to our knowledge. I also want to point out that most case studies about Topical Authority are very vague.”
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