Optimize Your Content Marketing Program for ROI [Interview]
Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner.
The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results.
CMI host Amanda Subler sits down with Michael Brenner, Content Marketing influencer, author and Content Marketing Agency CEO, to chat about the simple steps behind building a successful content marketing program in today’s competitive environment.”
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