Eight Steps to Creating an Instagram Content Plan
Content is the king. With quality content, you can achieve desired results from your Instagram marketing campaigns.
Search Engine Journal contributor Brent Csutoras has shared eight steps to creating an Instagram content plan.
He says, “In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.
1. Define Your Goal
The first thing you want to do is create your Instagram goal or goals.
What do you want to accomplish? Is it to grow your audience, drive more engagement, or generate sales?
Once you figure out your plan, you’ll be better prepared to tailor your content to meet those goals.
Then, you can set the key performance indicators (KPIs) to mark different points of analysis you want to observe along with your Instagram campaign.”
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