Five Steps for Creating a Content Plan
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy.
Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan.
He says, “If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content ideas that you come up with or are thrown at you usually far exceed the resources you have.
In this guide to content planning, we’ll go through five steps.
1. Plan for each content distribution channel separately
Do you want to create a content plan for your social media accounts, newsletter, YouTube channel, or your own website? You can do that for all of them—but you should do so separately. That’s because each channel has its own objectives, and there are many ways to achieve them.
Some channels also don’t necessarily require their own content plans. For example, it is enough for most businesses to schedule social media posts a few days ahead of time in a tool like MeetEdgar, and there’s rarely a need for high-effort plans.”
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