Get More Clicks with These Meta Description Tips
The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page.
Content Marketing Institute contributor Ann Gynn has shared five meta description tips to help your content get more clicks.
She says, “Here’s how to make the most of the words that do fit.
1. Consider the searcher (aka why would someone search for this content?)
Think about why your audience would search for this topic. First, identify the targeted keywords for the article – this helps you understand who the target search audience is.
For example, consider Search Engine Journal’s meta description (for its article on how to create meta descriptions): “The meta description is an HTML tag that provides search engines and searchers a description of what the page is about.”
While BrightEdge describes its page this way: “A meta description is the information about your page that appears in the search engine results below the title/URL of the page.”
Both explain a meta description. However, by using the phrase “HTML tag,” Search Engine Journal indicates its page serves an audience that wants to learn about SEO technicalities.”
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