Why Do You Need Long-Term Content Strategy?
A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created.
Search Engine Journal contributor Julia McCoy has shared 10 reasons why you need a long-term content strategy.
She says, “Marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board.
1. It’s A Better Use Of Your Money And Resources
Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day.
You feel great and – hey! — you lose weight. At the end of that two weeks, however, you stop exercising and go right back to your old diet habits.
What happens?
Of course, you gain all of the weight back, and your guise of physical fitness takes a nosedive.”
Comments are closed.
