Programmatic advertising automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. With programmatic, you can purchase and place ads, including targeted advertising content.

Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’.

This guide covers the following:

  1. What Is Programmatic Advertising?
  2. How Does It Work?
  3. How Is Programmatic Advertising Different From Google Display?
  4. How Does Programmatic Benefit B2B Marketing?
  5. How To Get Started With Programmatic Ads
  6. How To Get Premium B2B Results With Programmatic

Alex Macura says, “Essentially, the programmatic advertising platform universe is made of these components:

Sell-Side Platform (SSP)

Also called supply side platform. This software enables publishers to sell video, mobile and display advertising impressions to interested buyers in real time.

SSP includes ad exchanges, networks, and demand-side platforms (explained below), and gives publishers more control over their stock and CPMs.

Demand Side Platform (DSP)

This platform allows ad agencies and B2B marketers to purchase ad inventory cross-platform.”

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