How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

MaketingProfs has published a new podcast episode ‘How to Generate High-Quality Traffic That Turns Into Leads and Sales’ featuring Brian Dean.

The MaketingProfs team says, “Why? Its influence has the kind of longevity and durability that viral video clips can only dream of. It’s also self-contained and hosted on your own site, which means your audience doesn’t have to overcome the reluctance of leaving YouTube or Facebook to get there.

On blog posts, quality reigns, Brian says. Skyscrapers, pillar pages… they’re all the same thing.

“Creating a piece of cornerstone content on your site….has a special name because it’s kind of impossible to do that with everything you publish,” he says. “Pick your battles.” And most of those battles should involve an SEO traffic suite, Google’s “People Also Ask” feature, and tools such as Answer the Public.

Brian’s further wisdom focuses on getting your content in front of the people who are already looking for it. “What do people search for when they’re not searching for what you sell?” he says.

Paying attention to where your people hang out is as good as reverse-engineering content that converts.”

How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts

MaketingProfs