MOZ contributor Amanda Jordan has published a local SEO case study ‘How We Increased Revenue with Speed Optimization’.

She says, “Our client’s goal is pretty simple: take a bigger piece of the pie from the larger nationwide home cleaning franchises. Our technical audit showed that the site was very slow, so site speed is where we started.

Our methodology

1. Set up staging environment with WPEngine

Whether you’re using tools and plugins or choose to manually update the website for speed, you should create a staging (or test) environment. Making manual changes to the code that a website is built with (even through a plugin) can break a website. A staging environment is a cloned version of the production site that can be tinkered with without the risk of breaking anything on the live site. Once you have a staging site set up, you can essentially update and change any elements you would like and test without fear of your client losing traffic or leads.”

How We Increased Revenue with Speed Optimization [Local SEO Case Study]

MOZ

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