The HubSpot Blog’s 2022 Video Marketing Report [Report]
HubSpot has published ‘
The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands.
And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.
To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious.”
This report covers:
- Video Marketing Benchmarks and Metrics
- The Top Video Marketing Goals and Strategies
- Which Video Formats Have the Highest ROI?
- Which Channels and Platforms are Most Effective for Video?
- How to Make Viral Videos.
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