A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product.

Flint McGlaughlin has published a new video ‘Value Proposition Strategy: Everything you need to know in 6 minutes’ explaining the value proposition strategy.

Here are some of the most important insights from this class:

  • Separate the means from the end. Focus on the customer’s experience of the value.
  • The task of the marketer is to maximize PERCEIVED value and minimize PERCEIVED cost.
  • The world does not need “expert” marketers; the world needs marketers who are expert at thinking like consumers.
  • Do not make claims; foster conclusions.
  • A value proposition focuses on a specific customer segment.
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