Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks to your website are a signal to search engines that others vouch for your content.

Semrush contributor Kelly Lyons has shared 11 useful strategies to get more backlinks.

She says, “In this article, we’ll cover 11 ways to get quality backlinks, regardless of your industry.

1. Digital PR

Digital PR consists of creating linkable assets and promoting them to relevant journalists and publications. If done well, it can be a scalable way to earn backlinks.

But keep in mind that you’ll need to create assets that publications want to link to.

Some common examples include:

  • Data-driven studies
  • In-depth, long-form guides
  • Infographics and visuals

If you create a resource that’s in-depth, compelling, and accurate, people will naturally cite you as a source.”

How to Get Backlinks: 11 Strategies

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