A strong SEO strategy helps you grow your website’s traffic from organic search results.

Ahrefs contributor Mateusz Makosiewicz has published an article elaborating the SEO process in a nutshell.

He says, “Here are the four steps of the SEO process:

1. Get your technicals right

Technical factors can impact your rankings or even prevent your site from appearing on Google’s search result pages.

To rank your content, Google needs to:

  1. Find and crawl your content – You won’t rank if your content is inaccessible to Google (this may be because of a disallowed Googlebot).
  2. Index your content – We’re talking about the master list of all pages that Google keeps in order to display them for relevant search queries. First off, you may choose not to appear in that index by leaving certain instructions for search bots. Also, Google may decide not to show certain pages if it thinks those pages are not the main version of the content (see canonicalization for more info).

In most cases, unless you’ve specifically instructed Googlebot not to crawl and/or index your site, your pages are ready to show up on the search engine results pages (SERPs). Keep in mind that it may take some time before Google indexes your content. ”

The SEO Process in a Nutshell (4 Steps)

Ahrefs

Sharing is caring