Five Ways to Drive Online Sales
You can maximize your online sales by streamlining the customer journey and optimizing your site’s technical aspects.
Search Engine Journal founder Loren Baker has shared five search optimization techniques to help you drive more online sales.
He says, “In this article, you’ll find five essential ways you should optimize your ecommerce website for maximum exposure and ROI. Ready to get started? Scroll on.
1. Your Homepage Is Where The Heart Is
Your most-trafficked page, it’s often the first thing any visitor to your website will come across.
It sets the tone for your business, starts the conversion funnel, highlights sales or new products, and directs people to other parts of your site.
Of course, we’re talking about your homepage. And the first step to optimizing your ecommerce site to maximize sales is to make sure your homepage is living up to its weighty role.
Make Navigation Easy
One major issue you’ll want to tackle immediately when optimizing your homepage is navigation.”
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