The Role of Content in Holiday Marketing
Merkle contributor Jennifer Horner has published an article highlighting the role of content in 2022 holiday preparation.
Stating why content is important, she says, “As shoppers are looking for the perfect gifts to give loved ones, your constant and transparent communication could be the deciding factor for their loyalty and purchase. Later in this 2022 holiday planning series, we will discuss creating hybrid holiday shopping experiences to stand out from the competition and your content is the vehicle to communicate this critical information about your experiences, deals and doorbusters, product availability, delivery and shipping options, etc.
Where to start
Whether you have an in-house digital messaging team or are working with an agency, these are two ways to set them up for success at the start of holiday planning.
- Plan out your calendar – With tighter wallets this holiday season, retailers may want to find the balance between capturing share of wallet earlier while not giving away their best deals before Black Friday.”
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