YouTube SEO is a process of optimizing your YouTube videos and channel to increase their rankings via YouTube. Search engines, like YouTube, have an algorithm that determines how your videos will appear in YouTube rankings. Watch Neil Patel’s latest video ‘YouTube SEO – 3 Steps to Rank Number 1 on YouTube’ to improve your video rankings. He says, “YouTube SEO, three steps to rank number one on YouTube. I will teach you how to rank number one on YouTube in three steps and who doesn’t want to rank on YouTube? It’s the second largest search engine in the world... [...]

Semrush is hosting a webinar ‘Marketing your own agency when you’re busy marketing other businesses’ on Thursday, June 30, 2022, at 11.00 am ET. The Semrush team says, “How do you divide your time? On the phone with clients? Working on strategy? Optimizing sites and campaigns? Reporting? What about time to promote your own agency? It’s a common conundrum amongst marketing agencies, but one that can be overcome! Our guest, Blake Denman is the President and Founder of RicketyRoo Inc, a local SEO agency. With over 15 years of local SEO and paid search marketing experience,... [...]

MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET. The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)? Join us as we unpack a hybrid approach that’ll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world’s best-known... [...]

Social Media Examiner has published a new video ‘The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)’ featuring Daniel Batal. The SME team says, “Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? Learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster.” Social Media Examiner  [...]

A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. Flint McGlaughlin has published a new video ‘Value Proposition Strategy: Everything you need to know in 6 minutes’ explaining the value proposition strategy. Here are some of the most important insights from this class: Separate the means from the end. Focus on the customer’s experience of the value. The task of the marketer is to maximize PERCEIVED value and minimize PERCEIVED cost. The world does not need “expert” marketers; the world needs marketers... [...]

What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life... [...]

Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]

An SEO migration is a process of transferring search engine ranking, authority, and indexing signals to reflect a major change in your website or website URL structure. Koozai founder Ben Norman has published an ‘SEO Migration Checklist’ that helps you save traffic too. He says, “There are several stages of migrations, and SEO should be a consideration throughout. It’s often the case that SEO considerations will only be made from stage 2 onwards, but you should endeavour to be involved as soon as possible. At this stage the ideas of migrating will be up in the air, and you... [...]

iloveseo.com contributor Brian Harnish has published an article revealing 17 common SEO audit issues. He says, “Without good planning or strategic decision making, just throwing up a website could do more harm than good in the long run. 1. Lack of Keyword Research One of the most common SEO audit issues is a lack of keyword research. Without proper keyword research, it’s difficult to know which keywords to target for your website. As a result, your website may be missing out on valuable traffic from potential customers who are searching for those keywords. Identifying user intent of... [...]

Salesforce has published a new e-book titled ‘Success Through Social Listening’.  The Salesforce team says, “Social media use is on the rise in every single customer demographic. This e-book addresses the importance of developing a social media strategy based on critical listening. Discover how to: Make the social conversation benefit everyone Take advantage of real-time feedback Create metrics and goals from social data Find out how to listen to social’s sound waves.” Success Through Social Listening Salesforce  [...]