Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at a given time. That’s because the resources required to realize content ideas that you come up with or are thrown at you usually far exceed the resources... [...]

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Search Engine Journal contributor Julia McCoy has shared 10 reasons why you need a long-term content strategy. She says, “Marketers who create long-term content strategies often publish more effective content, build bigger audiences, and garner more shares across the board. 1. It’s A Better Use Of Your Money And Resources Imagine going on a diet to lose weight. For two weeks, you eat only whole, clean foods and you exercise for two hours a day. You... [...]

The Metaverse is the topic of conversation in many circles, marketing, pop culture, politics, the academy, etc. With NFTVerse, you can start marketing in the Metaverse, this emerging enhanced version of the internet where virtual items (virtual reality, virtual currency, virtual art, virtual experiences, etc.) become “real”. And you can do it without having to buy, trade or invest a cent into crypto (i.e., virtual) currency or NFTs (“non-fungible tokens” [or virtual art]), yourself. NFTVerse software has just been released that will allow you to literally click a button... [...]

Content is the king. With quality content, you can achieve desired results from your Instagram marketing campaigns. Search Engine Journal contributor Brent Csutoras has shared eight steps to creating an Instagram content plan. He says, “In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content. 1. Define Your Goal The first thing you want to do is create your Instagram goal or goals. What do you want to accomplish? Is it to grow your audience, drive more engagement, or... [...]

Semrush is hosting a webinar ‘Marketing your own agency when you’re busy marketing other businesses’ on Thursday, June 30, 2022, at 11.00 am ET. The Semrush team says, “How do you divide your time? On the phone with clients? Working on strategy? Optimizing sites and campaigns? Reporting? What about time to promote your own agency? It’s a common conundrum amongst marketing agencies, but one that can be overcome! Our guest, Blake Denman is the President and Founder of RicketyRoo Inc, a local SEO agency. With over 15 years of local SEO and paid search marketing experience,... [...]

Semrush has made available the ‘Mastering Digital PR with Brian Dean’ course free of cost. This three-hour course features 17 exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “The course is designed for businesses seeking to grow with PR, in any industry. Content includes all of the advanced strategies Brian Dean used to get press coverage on major media outlets including Forbes, Inc, Fast Company, TechCrunch, and Vox, and scale up PR efforts from 1-2 campaigns per year to 1-2 campaigns per month. Inside the course you’ll find: video... [...]

The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. Content Marketing Institute contributor Ann Gynn has shared five meta description tips to help your content get more clicks. She says, “Here’s how to make the most of the words that do fit. 1. Consider the searcher (aka why would someone search for this content?) Think about why your audience would search for this topic. First, identify the targeted keywords for the article – this helps you understand who the target search audience... [...]

Podcasting is an integral part of your content marketing strategy. It helps you connect with new audiences and convert them into customers. Content Marketing Institute is hosting a webinar ‘Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 29, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it,... [...]

Rank Ranger has published a new podcast episode ‘5 SEO Site Migration Mistakes to Avoid’ featuring Sara Moccand. The Rank Ranger team says, “Today we’re going to be discussing five key mistakes to avoid when migrating your website with a lady who last year gave in and subscribed to Netflix and Disney Plus. She’s the co-host of the SEO Nerds Switzerland meetup and SEO Specialist at Liip, a web and mobile development agency with six offices in Switzerland. A warm welcome to the In Search SEO podcast, Sara Moccand. The mistakes to avoid are: Poor planning Not testing... [...]

HubSpot has published a new video ‘How Buzzfeed Expanded From Digital Media To Selling Tasty Cookware At Walmart’ explaining Buzzfeed’s growth strategy. The HubSpot team says, “In this video we’re breaking down how Buzzfeed was able to transform their Tasty cooking videos into Tasty cookware products that are now sold at Walmart! Both brands benefited from this partnership and we’re talking all about how it became a success.” HubSpot  [...]