Neil Patel has published a new video ‘8 Things That Are Ruining Your eCommerce Sales’ to help marketers increase their e-commerce sales. He says, “Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that I’ve tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue.” Neil Patel’s Blog  [...]

Clear headlines help you capture the attention of your target audience. They should reflect the content that you have crafted in your respective articles. Content Marketing Institute contributor Ann Gynn has shared seven steps to creating powerful headlines. She says, “With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time: 1. Identify your brand’s purpose(s) for the content In content marketing, every piece of content serves a purpose for... [...]

By conducting surveys, you can perform a need analysis and understand the market. There are several paid and free online tools that can be used to conduct in-depth surveys. Search Engine Journal contributor Amelia Willson has shared a list of top soz free survey maker tools for marketers. She says, “Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs. But first up, the caveats. What You’re Missing With Free Survey Makers When something’s free, there’s usually a catch. The same goes... [...]

Search Engine Journal contributor Greg Jarboe has published ‘A Guide To Social Media Algorithms & How They Work’ to help marketers improve social media marketing performance. He says, “Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well. So, here are the latest answers to the first question about the algorithms for the eight platforms... [...]

As people consume more and more videos, these videos have taken over the “mindshare” of people. Videos have the potential to make a deeper impression on people than just words. So marketers produce more and more videos. It is a war of escalation. That’s why you need InstaWrapper. If video is the compelling way to reach people and of thousands of videos are being uploaded to the Internet daily, the natural tendency is to think we must join the ever more frantic video race or we will lose out. But like “the rat race”, the video race never ends. And you will never win... [...]

Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard... [...]

Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals. HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022. She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them. 1. Lack of time to create video content. Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge. As a result, it’s no surprise that lacking time to create video... [...]

HubSpot has published a new podcast episode ‘How To Host A Live Virtual Event That Will Wow Your Audience’ featuring Amy Porterfield. This podcast covers the following: The pros and cons of live in-person events and Live virtual events How far in advance you should start planning your event What to consider when planning your content, and how to create a theme How to determine whether you should sell at your event, or simply nurture The technology I use to pull my Live virtual events off without a hitch Where you can host your virtual event if you don’t want to host at... [...]

Content Marketing Institute has made available a replay of the ‘Site Search 101: The Most Effective Content Marketing Tool’ webinar. In this webinar you will learn: How stellar site search drives conversions and other KPIs How data insights can help create better website experiences Continued best practices for improving content findability and relevance Tools to empower business teams to deliver the right content at the right time Site Search 101: The Most Effective Content Marketing Tool Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Optimize Your Content Marketing Program for ROI’ featuring Amanda Subler with Michael Brenner. The CMI team says, “Every business creates content. But few know how to define the right KPIs, plan out the content that answers important customer questions, map that content to the buyer journey, distribute to the right audiences, and get measurable business results. CMI host Amanda Subler sits down with Michael Brenner, Content Marketing influencer, author and Content Marketing Agency CEO, to chat about the simple steps behind... [...]