Web 3.0 is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services. Content Marketing Institute contributor Ann Gynn has published an article 20+ content marketing experts’ vies on how content marketers should prepare for the Web3. She says, “Web3 describes a new and unfamiliar world. Is content marketing ready for it? The range of replies offered is as vast as Web3 itself. Here’s what they suggest. Don’t get too distracted Learn, observe,... [...]

Blogging is a great way to promote your products and services. It helps you closely connect with your audience and boost your influence. Ahrefs contributor Si Quan Ong has shared 20 actionable blogging tips for beginners. He says, “In this post, I’ll share the 20 blogging tips I wish I had known when I started. Let’s get to it. 1. Focus on a profitable niche that you’re passionate about Don’t mess around on the blogosphere on things you don’t care about. You won’t stick with it. Plus, your content will likely also be the same as everyone else’s, which makes competing hard.... [...]

Koozai Managing Director Sophie Roberts has published a new blog post featuring 15 common SEO questions and answers. She says, “As SEO experts we get questions every day from professionals just like you about search engine optimisation, so we thought why not pop them into a handy post. Here are some of the common questions we hear, together with our answers, based on our years of SEO agency experience. Does my business need SEO? If your business depends on getting in new leads and enquiries, then the answer is almost definitely yes. We are willing to bet that a huge chunk of your target market... [...]

Technical SEO audit helps teams understand behind-the-scenes issues that affect search engine rankings like site speed, indexing, and backlinks. Sitepoint contributor Magnus Eriksen has shared eight steps to complete a technical SEO audit. She says, “In this article, we’ll go over eight steps to help you complete a technical SEO audit, increase web traffic to your web pages, and build your confidence as an SEO specialist. When you should complete a technical SEO audit It’s important to complete technical SEO audits regularly. Some businesses use technical SEO to help improve cash flow... [...]

The Google Ads team has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. This guide covers the following: 1. Write compelling, genuine ad copy 2. Create messaging that reflects your brand and the products and services you offer 3. Set up your ads for success 4. Enhance your ads with extensions 5. Test and optimize creative messages. Create effective Search ads Google Ads Blog  [...]

An email sequence is a series of emails that is sent automatically to a prospect, user, or customer using automation software. The emails are sent based on predetermined criteria such as a time delay or action being met. HubSpot contributor Matthew Scott has published a study titled ‘The Email Sequence That Earned Us $100,000 in 30 Days’. He says, “The situations in which you’d use one, and how long a sequence can/should last, let’s talk about how to put one in place: 1. Determine the sequence’s purpose. Generally, most email sequences (especially those created... [...]

eBook publishing is a great way to reach your audience and persuade them. Quality content also helps you win their trust and create long-lasting relationships. HubSpot contributor AJ Beltis has published an article featuring five eBook formats for marketers. He says, “Here, we’ll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot’s ebook templates can help you achieve your marketing team’s lead generation goals. Ebook Formatting Templates First up, download our kit of ebook templates so you can get an idea of the ebook... [...]

LinkedIn is one of the most preferred social media platforms by marketers to reach a professional set of people. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ explaining a LinkedIn content strategy for better results. The SME team says, “In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance. Plus, get... [...]

Semrush has published a new video ‘Track SEO Metrics and Rank Faster on Google’. The video covers the following metrics: Organic Traffic Keyword Ranking SERP visibility Click Through Rate Bounce Rate Website Authority Over Time Backlinks. Semrush  [...]

Web 3.0 (Web3) is the third generation of the evolution of web technologies. The web, also known as the World Wide Web, is the foundational layer for how the internet is used, providing website and application services. HubSpot has published a new video ‘What is Web3? An Inside Look on Its Impact to Marketers’ explaining Web3. The HubSpot team says, “Web3 is becoming a bigger and bigger idea. With the popularity and financial success of cryptocurrency and NFTs, Web3 is becoming more and more popular. But what exactly is it? In this video we’ll dive into the definition and history... [...]