A well-maintained blog with quality content can help you achieve your business goals. Regular posting also enables you to build credibility.

Search Engine Journal contributor Kayle Larkin has published an article featuring 13 must-have elements of an exceptional blog post.

She says, “This article will help you get your content the respect it richly deserves by breaking down 13 essential elements of an exceptional blog post.

1. Compelling Topic

Your audience has to care about the topic.

If you’re not entirely sure what topics your audience cares about, there are a few places to start.

Find which pages support your business objectives in Google Analytics.

Ask your sales teams what questions potential customers are asking most frequently.”

13 Must-Have Elements Of An Exceptional Blog Post

Search Engine Journal

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