Why Guest Posting is Still Worth Doing? [Answered]
Guest posting helps you grow your presence across the web. By creating quality content, you can establish yourself as an authority in your domain.
Content Marketing Institute contributor Aaron Agius has published an article on why guest posting is still worth doing.
He says, “It can be tricky to keep up with evolving search algorithms, but not much has changed in the murky world of link building over the last decade.In 2012, Google introduced the Penguin update to stamp out black-hat link-building tactics. The move led people to conclude that backlinks must contribute positively to a site’s ranking profile. They viewed links as demonstrating that their websites must be significant enough to be referenced by other sources, thus showing search engines (and humans) that the site is an authoritative source.
In the words of Google, “Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors.”
But as research from Backlinko reveals, writing a guest post here won’t provide the same boost to your search ranking or your online visibility.”
Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)
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